UniPixel brings next-level event tracking to WordPress with full client- and server-side support for Meta, Google, and TikTok.
\nIt solves the growing gaps caused by browser restrictions, ad blockers, and cookie limits \u2014 ensuring your conversion data stays accurate, complete, and privacy-safe.<\/p>\n
Modern tracking needs more than browser pixels.
\nUniPixel sends verified conversion events directly from your own server to Meta and Google \u2014 keeping data flowing even when scripts or cookies are blocked.
\nClient-side tracking still runs for richer, contextual insights, while server-side delivery ensures reliability and compliance.
\nEverything is managed inside WordPress, giving you transparent control over how events send, when consent applies, and how data is logged.<\/p>\n
The result: more complete measurement, better ad platform optimisation, and a future-proof tracking setup for your store or website.<\/p>\n
To enable Meta (Facebook) Conversion API tracking, you need:
\n\u2013 Facebook Pixel ID
\n\u2013 Access Token<\/p>\n
Enter these details in WordPress Admin > UniPixel Settings > Meta<\/strong>.<\/p>\n To enable Google Analytics (GA4) and Google Ads server-side tracking, you need: Enter these details in WordPress Admin > UniPixel Settings > Google<\/strong>.<\/p>\n If your site already includes tracking via another plugin or manually, select \u201cPixel Already Included\u201d<\/strong> in UniPixel settings. This prevents duplicate tracking scripts but still allows UniPixel to send custom events.<\/p>\n UniPixel supports both client-side and server-side event tracking: To enable server-side tracking for Meta, enter your Access Token<\/strong>. UniPixel uses event deduplication<\/strong> by assigning a unique event ID to each event. This ensures that events sent via both client-side and server-side are not counted twice.<\/p>\n To ensure events tracked by both the Facebook Pixel and the Conversion API are not counted twice, use deduplication. This involves sending an event ID with each event tracked by the pixel and the API. Facebook uses this ID to identify and merge identical events, providing accurate tracking and reporting. Configure this in your Facebook Business Manager settings under Events Manager.<\/p>\n This plugin uses external services provided by Meta (Facebook) and Google to track and log user events for analytics and advertising purposes. The plugin interacts with the following services:<\/p>\n This plugin communicates with the following domains: Data sent to these domains may include: For more details on Meta\u2019s and Google\u2019s privacy policies and terms of use, please visit the following links:<\/p>\n This plugin is licensed under the GPLv2 or later.<\/p>\n","protected":false},"excerpt":{"rendered":" Server-side event tracking for Meta Pixel (Facebook Conversions API) and Google Analytics, for accurate measurment. Includes custom events and consent \u2026<\/p>\n","protected":false},"author":65,"featured_media":433276,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"UniPixel: Server-side Event Tracking & Consent for Google & Meta - \u8587\u6653\u6735\u63d2\u4ef6\u76ee\u5f55","description":"Server-side event tracking for Meta Pixel (Facebook Conversions API) and Google Analytics, for accurate measurment. Includes custom events and consent \u2026"},"footnotes":""},"categories":[1],"tags":[14463,39907,14594,506,18694],"class_list":["post-415983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-conversion-tracking","tag-custom-events","tag-facebook-conversion-api","tag-google-analytics","tag-meta-pixel"],"_links":{"self":[{"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/posts\/415983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/comments?post=415983"}],"version-history":[{"count":0,"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/posts\/415983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/media\/433276"}],"wp:attachment":[{"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/media?parent=415983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/categories?post=415983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weixiaoduo.com\/plugins\/wp-json\/wp\/v2\/tags?post=415983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How do I configure Google Server-Side Tracking?<\/h4>\n
\n\u2013 GA4 Measurement ID
\n\u2013 Google Tag Manager (GTM) Container ID (if using GTM)
\n\u2013 Google API Secret<\/p>\nGetting Your GA4 Measurement ID<\/h3>\n
\n
Getting Your Google Tag Manager (GTM) Container ID<\/h3>\n
\n
Getting Your Google API Secret<\/h3>\n
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What if I already have Meta or Google tracking installed?<\/h4>\n
How does server-side event tracking work?<\/h4>\n
\n\u2013 Client-side events<\/strong> are sent directly from the browser.
\n\u2013 Server-side events<\/strong> use API calls to prevent ad blockers from blocking conversions.<\/p>\n
\nFor Google, enter your API Secret<\/strong>.<\/p>\nHow does UniPixel prevent duplicate events?<\/h4>\n
Tips<\/h3>\n
Deduplication<\/h4>\n
Privacy and 3rd Party Services<\/h3>\n
\n
Domains<\/h3>\n
\n\u2013 Meta (Facebook)<\/strong>:
\n \u2013 https:\/\/www.facebook.com
\n \u2013 https:\/\/graph.facebook.com
\n\u2013 Google<\/strong>:
\n \u2013 https:\/\/www.google-analytics.com
\n \u2013 https:\/\/www.googletagmanager.com
\n\u2013 Buildio<\/strong>:
\n \u2013 https:\/\/buildio.dev<\/p>\nData Sent<\/h3>\n
\n\u2013 User interactions (e.g., clicks, page views, purchases)
\n\u2013 IP address and user agent (collected by tracking mechanisms)
\n\u2013 Custom event data such as purchase amount, currency, and transaction ID (depending on how the plugin is configured)
\n\u2013 Diagnostic information may be sent to Buildio to assist with plugin performance and bug fixes, including site url, ip address and basic interactions. No sensitive information or keys are sent.<\/p>\nPrivacy and Terms<\/h3>\n
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License<\/h3>\n