SkylarkAds is a comprehensive advertisement management system for WordPress that allows you to create stunning ad banners with customizable designs, track views and clicks with detailed analytics, schedule campaigns, and optimize ad performance – all from your WordPress dashboard.
Key Features
- Visual Banner Editor – Create beautiful ad banners with an intuitive visual editor
- Responsive Design – Banners automatically adapt to mobile and desktop devices
- Analytics & Tracking – Detailed view and click tracking with comprehensive reports
- Campaign Management – Schedule and manage advertising campaigns
- Google Analytics Integration – Seamless integration with Google Analytics
- Customizable Designs – Full control over colors, fonts, and layouts
- Performance Optimization – Lightweight and fast-loading banners
Premium Features
Upgrade to SkylarkAds Premium for advanced features:
- Advanced Analytics – Enhanced reporting and insights
- WYSIWYG Editor – Rich text editor for banner content
- Font Library – Access to premium fonts
- Visual Customization – Advanced styling options
- Campaign Automation – Automated campaign management
External services
This plugin connects to several external services to provide analytics tracking, advertisement serving, and premium functionality. Below is detailed information about each service, what data is sent, and when.
Google Analytics
This plugin loads Google Analytics tracking on your website when a Google Analytics tracking ID is configured in the plugin settings. It tracks page views across your entire website and also sends specific banner interaction data.
What data is sent: Page view data for all pages on your website, user session information, and standard Google Analytics data. Additionally, banner-specific events including banner IDs, campaign IDs, view and click counts are sent both via the Measurement Protocol (server-side) and gtag events (client-side).
When data is sent: Page view tracking occurs on every page load across your entire website when a Google Analytics tracking ID is configured in the plugin settings. Banner-specific events are sent both server-side and client-side when users view or click on banners.
Service provider: Google LLC
Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
Privacy Policy: https://policies.google.com/privacy
Google Tag Manager
This plugin uses Google Tag Manager』s gtag.js library to load and configure Google Analytics tracking across your website.
What data is sent: Page view data for all pages on your website, user session information, and standard Google Analytics tracking data as configured in your Google Analytics property. Additionally, banner-specific events are sent via gtag when users interact with banners.
When data is sent: On every page load across your entire website when Google Analytics tracking ID is configured in the plugin settings. Banner events are sent in real-time when users view or click banners.
Service provider: Google LLC
Terms of Service: https://www.google.com/analytics/terms/tag-manager/
Privacy Policy: https://policies.google.com/privacy
Google AdSense
This plugin loads the Google AdSense script to enable AdSense functionality on your website. The script makes AdSense ad serving capabilities available but does not automatically display ads within banners.
What data is sent: Standard AdSense data including user browsing context, page information, and publisher configuration for ad targeting and serving (when AdSense ads are actually displayed on your site). Additionally, banner interaction events are logged locally and sent via dataLayer for correlation with AdSense performance.
When data is sent: When AdSense Publisher ID is configured in settings and the AdSense script is loaded on pages. Data transmission occurs when AdSense ads are displayed. Banner events are sent to dataLayer when users interact with banners.
Service provider: Google LLC
Terms of Service: https://www.google.com/adsense/terms
Privacy Policy: https://policies.google.com/privacy
Matomo Analytics (Optional)
This plugin optionally supports Matomo analytics as an alternative to Google Analytics. It』s used for users who prefer self-hosted analytics solutions.
What data is sent: Banner view and click data, campaign information, user interaction metrics, and page URLs (sent to your configured Matomo server). Banner events are sent both server-side via HTTP requests and client-side via the Matomo JavaScript tracker.
When data is sent: Only when Matomo is manually configured by the user in plugin settings and analytics tracking is enabled. Banner events are sent in real-time when users interact with banners.
Service provider: Your own Matomo installation or Matomo Cloud
Terms of Service: Depends on your Matomo hosting provider
Privacy Policy: Depends on your Matomo hosting provider
License
This plugin is licensed under the GPLv2 or later.
This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 2 of the License, or (at your option) any later version.
This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details.
You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA
For full license terms, visit: https://www.gnu.org/licenses/gpl-2.0.html
